Maintaining high-quality levels percolates throughout everything that we do at Pyrotec. Quality is not only critical for good business practice and satisfied customers, it also provides a great sense of pride and a happy workplace for our staff.
Quality forms three essential pillars to a company’s success by increasing profitability, productivity, and customer satisfaction. To achieve quality excellence, evaluate every organisational process and determine how to make each more efficient and productive. Reduce production errors, use high-quality materials and deliver an excellent product on time to enhance customer loyalty.
Poor quality will cost your company money. If low-quality equipment or low-cost parts or consumables are used, machines will break down, causing line stoppages and lost production time. This may also lead to delayed time to market.
Without effective quality controls, you may have to scrap defective products, re-run production, or spend valuable time analysing non-conforming products. If customers receive defective products you may be exposed to legal costs and a knock to your brand’s reputation.
Engaged staff and a cohesive team lead to a happy workplace where teams work together to achieve their goals.
However, the only way to achieve profitability is through customer satisfaction. A good quality management programme means that products or services will meet customers’ requirements and expectations.
At every stage, plans need to be established and implemented, and performance must be monitored.
To sustain long-term revenue and profitability, quality is critical for satisfying and retaining customers so that they continue to buy from you. Quality is directly related to how satisfied customers feel, and happy customers will provide better ratings than they will for products or services that don’t live up to their expectations.
It is also important to remember that no matter how good your product or service may be, if customers’ concerns are not adequately addressed after the sale, then satisfaction, trust and loyalty may also suffer.
Around 13% of dissatisfied customers tell more than 20 people, but happy customers are only likely to tell about four to six people about their good experience. Quality influences your company’s reputation and social media is an instant tool used to share good reviews and vocalise dissatisfaction. In competitive markets, a solid reputation for quality can be an important differentiator.
To discover how Pyrotec builds its reputation for quality as an accredited ISO 9001:2008 company, visit www.pyrotec.co.za.
Cash is the lifeblood of your organisation and it’s proven that running out of money is one of the primary reasons that businesses fold.
Pyrotec has been in business for more than 50 years and managing director, Rowan Beattie, has seen his share of market fluctuations as the country’s economy has risen and fallen, as well as the turn-around of South Africa’s political position, the introduction and explosion of technology, and massive shifts in consumer expectations.
With this experience under his belt, Rowan offers five tips for managing your cashflow:
Keep a firm eye on cashflow management
No matter how good your profit looks, don’t rely on this. Your profit and break-even points are great for setting benchmarks and goals, but if your weekly focus isn’t managing cashflow, you won’t have money in the bank. Cashflow management should be a company-wide effort that extends beyond the finance department to include sales personnel and relationship managers.
Manage spending with an iron fist
Your forecasting model is another important tool and should provide you with a clear outlook of essential expenses coming down the pipeline. For anything that’s not necessary, carefully consider how you can minimise spending that’s non-essential to operations until you’re profitable.
Ask suppliers for better payment terms
Discuss payment terms with vendors to get the best deal. Where possible, apply for accounts rather than paying cash. Payment terms of 30 or 60 days will help you to better align your customer receipts and supplier payments. This will reduce the need for overdraft facilities.
Evaluate invoice payment terms
Try to make invoices ‘due immediately’ and limit the use of terms that extend beyond 15 days. If possible, employ someone to keep a vigilant eye on receivables and to collect money as quickly as possible. If your terms are 30 days, consider offering discounts for early payment. This will help to bridge the cashflow gap and reduce the risk of late payments.
Maintain a cash reserve
Until you’re profitable, there will always be cash shortfalls. If possible, create a cash reserve for the lean periods. This will help to keep your business on an even keel and enable you to remain focused on your core business and delivering service excellence to your customers.
To read about Pyrotec’s success over the last 50 years, visit www.pyrotec.co.za.
One of the many benefits of smart packaging is that it allows brand owners and marketers to add a layer of communication and promotional messaging to their brand packaging.
What is smart packaging?
Smart packaging enhances packaging functionality through two methods – active packaging and intelligent packaging. Active packaging senses or manipulates the packaging environment – in other words, it offers functionality such as moisture control. Intelligent packaging can sense changes in the packaging environment and communicate the packaged content’s status or features.
To do this, the packaging combines specialist materials, science and technology to offer anti-counterfeit measures, supply chain management control, and marketing and branding messaging, for example.
As the use of smartphones continues to increase so does the popularity of QR (quick response) codes. Now commonplace, QR codes can store many thousands of pieces of information for consumers to access using an app on their smartphones to upload information or link to the web and social media sites.
Adding a QR code to a product’s packaging is an ideal way for retailers to extend their reach and interaction with consumers and for brand owners to create emotional connections and grow positive relationships with their customers.
Once consumers engage with a brand, the conversation can then continue through value-added on-pack drivers such as discounts and coupons, or new campaigns based on information previously collected.
Devices such as Pyrotec PackMedia’s Fix-a-Form® booklet labels are a practical way to relay these incentives because they provide vast amounts of space for additional information without compromising the packaging’s aesthetics.
By using smart packaging, campaigns can seamlessly integrate with online media to strengthen relationships and consumer loyalty and create a multi-dimensional marketing strategy.
Where to start?
- Embrace smart packaging technology
- Educate yourself about the options
- Understand the value smart packaging can deliver
To find out how to integrate smart packaging solutions into your brand campaign, visit www.pyrotec.co.za.
Together, We Grow – Pyrotec’s mission – percolates through all operational areas of our business, and our watchwords – quality, operational efficiency, innovation and communication – resonate with our staff.
We are a responsible corporate citizen and our policy for social responsibility focuses on previously disadvantaged communities, particularly in the surrounding areas in which we operate. We also believe that education is vital for placing Africa on a path of sustainable growth and development.
We have been instrumental in maintaining and sustaining the Garden Village Primary School. This small school has been the beneficiary of our ongoing support that includes a library and books, teacher salaries, computers and staff time.
We also provide employment opportunities for people from communities in Mitchell’s Plain, Lavender Hill, Garden Village Vrygrond and other Cape Flats suburbs. In fact, many of our staff are from these areas.
Pyrotec’s Skills Development Fund sponsors some 200 individuals (apprentices, interns and students studying degrees and diplomas) to continue their education and skills development. While most are not employed at Pyrotec, our reward is seeing so many young people, connected to Pyrotec in different ways, growing their knowledge and experience and moving up the business ladder.
As a Level 3 Broad-Based Black Economic Empowerment company, Pyrotec’s business ethos is steeped inequality. It is for this reason that the 160+ strong team is as culturally diverse as it is skilled. The ever-growing team is headed up by an executive management team that excels in myriad arenas and whose passion for the business is manifested in a highly-satisfied customer base and motivated team with a low staff turnover.
We value above-board business dealings, innovative production focus, and constantly questioning the status quo by pushing the boundaries.
An on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia’s Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign.
The term on-pack promotion generally grabs the attention of product marketers for good reason – it’s a highly-effective channel for getting products to stand out in noisy retail environments. Used in conjunction with a gift, for example, provides the incentive to purchase, which leads to many related benefits including increased product profitability, customer retention, cost effectiveness and customisation, and a direct link to products at the point of purchase.
On-pack cross promotions are also an efficient and cost-effective way of launching products or informing consumers of new product variants. A Fix-a-Form® booklet label can include detailed information, in multiple languages, such as product benefits, background information, competitions or coupons. They can also be used to create brand associations. By linking two complimentary products, for example salad leaves and tomatoes, on-pack cross promotions have the power to increase sales – they drive consumers to purchase complementary products when they otherwise would just have bought one.
‘Mistakenly, some brand owners believe that on-pack communication devices are costly, disruptive to existing packing lines, and may adversely impact the product’s branding. However, these versatile booklet labels combine a printed booklet or leaflet with a product label to multiply a label’s real estate without impacting the legibility of label text or interfering with brand identity,’ notes Jacques Loubser, Pyrotec PackMedia’s national sales manager. ‘They don’t require long lead times to produce and can be tailored to specifications, such as die cut to seamlessly fit product packaging in most substrates, including glass, cardboard, foil or plastics. They also don’t require changes to packaging lines because they’re supplied on-reel for quick, prime positioning on pack,’ he adds.
Pyrotec PackMedia offers a complete concept to application service, including best application methods and machinery, which is available for rent, and customised competitions with SMS, data management and even prize distribution.
Other great ways to draw consumers’ attention to promotions is by using an eye-catching on-pack brand enhancement tool.
ElastiTag®, a distinctive hang tag also available from Pyrotec PackMedia, is ideal for advertising promotions without decreasing a product’s perceived value. In fact, it does just the opposite by taking on-pack promotion to a new level by emotionally engaging with consumers. ‘In tough economic times, price is important but value for money is fundamental to the consumer’s positive perception of a brand. Value-added on-pack drivers such as competitions or coupons are important, particularly when promoted using a brand enhancement tool such as ElastiTag®,’ Timothy Beattie, Pyrotec PackMedia’s general manager explains.
He adds that ElastiTag® is an active promotional and marketing tool that engages consumers according to their specific needs, it elicits an immediate response through its attention-grabbing design, and ultimately plays a role in sales conversion. These tags are ideal for product launches, product cross promotions, expanding a product’s features and brand identity, announcing awards, telling the brand’s story or providing recipes and tips.
ElastiTag® offers optimised product handling and bending characteristics to increase marketing opportunities. Its elastomer loop is available in a wide variety of colours that can match or contrast the product’s packaging, and it grips the product firmly and stays put, preventing the tag from slipping or tearing off.
The problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world.
Pyrotec PackMedia can incorporate technologies and security features into labels to deter counterfeiting. Look out for the following red flags to determine whether a label is counterfeit:
Sub-standard labels – Reputable companies typically take care with their labelling and packaging, so if the quality of the printing on the label is second-rate then it might be a fake. Running or faded colours might be another giveaway. Pharmaceutical company Bayer, for example, warns consumers to be wary of products that depict a distorted Bayer logo or have unusual colouring or patterns. If in doubt, compare labels with products you know.
Bad spelling and grammar – Spelling or grammatical errors are common on the packaging and labels for counterfeit goods. If you spot a howler then the alarm bells should start ringing.
Made-up names – Bayer also points out that some scammers invent names for their products that closely resemble the products consumers know and trust. If in doubt, enter these names into a search engine to find out which drugs are legitimate.
Contact details – Does the label have the right contact information or any contact details at all? Reputable companies must include contact information on labels or packaging. Check using a search engine if in doubt.
Does the label exactly match the product? – If you are suspicious that a product might be counterfeit, check that the model or reference numbers on the label or packaging corresponds with the product.
So how do FMCG manufacturers effectively protect their brands and customers?
Pyrotec PackVerifi offers a cloud-based brand protection track and trace service that helps organisations fight the scourge of product counterfeiting while supporting traceability throughout the supply chain. Importantly, PackVerifi helps brand owners and consumers to target counterfeiting when and where it happens. Consumers simply use a smart phone to scan a QR (quick response) code on a product, or they can send an SMS with the code’s corresponding numbers. PackVerifi software analyses the validity of the code and then immediately sends a response back to the consumer to confirm whether the product is counterfeit. For brand managers, a simple analytics dashboard reveals where and when counterfeiting is occurring.
PackVerifi software is easy to integrate into workflows using a secure login, and a secure printer is authorised to access unique QR codes that are then printed onto security labels or directly onto product packaging.
Key features include highly-secure automatic code generation that uniquely identifies each product; real-time customer messaging that verifies authenticity; real-time analytics that locate and identify counterfeiting activity by using an easily-configured rules engine; and an easy-access business portal for brand managers, supply chain partners and customers.
PackVerifi’s service capabilities include product identification and serialisation; product traceability; supply chain visibility and monitoring; and an opportunity for direct engagement with consumers, supply chain partners, customer clearance agents and investigators to unlock hidden insights relating to brand perception, illicit supply chain activities and supply chain performance.
Offering low total cost of ownership and easy to roll out and integrate, PackVerifi is flexible and inter-operable, and provides the benefits of global connectivity.
As a high-volume manufacturing process, extrusion requires product marking equipment that can perform optimally at high speeds in a demanding environment.
If you are a manufacturer in the pipe, cable, tube or profile industries, you may be looking for a coding solution that offers you all of this, in addition to an attractive total cost of ownership.
The Markem-Imaje small-character-inkjet 9450 E, available exclusively in Southern Africa through Pyrotec PackMark, is the ideal solution.
This continuous inkjet printer – engineered for industrial use – combines a high-performance ink circuit with a new generation printhead design, to ensure the quality and durability of your codes, even on dark substrates and PE.
This smart product coding solution is engineered specifically for the pipe, cable, tube and profile industries – and purpose-designed to improve productivity on your lines.
Increase efficiency with these key features:
- Up to 3,000 km of cable printing*, without having to stop and clean the printhead
- Achieve 20% ink savings** without compromising on contrast
- Increase your coding speed by 20%**: up to 1,000 m/min for wire harnessing and optical fibre applications
- 2mm tolerance when using the embedded metering function for optimum precision
- Premium range of inks for multiple environments in black, white, orange, blue, green, red and yellow
- Specialty inks for contrasted and high adhesion codes
Keen to introduce these capabilities into your product coding processes?
Contact Pyrotec PackMark now to find our more information or discuss your unique coding requirements.
*Metering application based on 190 million characters printed.
**Compared to other competitive models in the same category.
Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips.
The right hang tab means that you will be able to easily cross-sell your products, increase your brand awareness and increase revenue through an increase in impulse buying, reduced cost for packaging, and reduced shelf-space.
At Pyrotec PackMedia, we offer a wide variety of Do-It® hang tabs and display strips to suit the varying retail displays.
- Round hole hang tabs are ideal for lightweight items that are hung on one peg.
- Slot hang tabs are great for single or double wire pegs. They come in delta and euro shaped holes to ensure that your products will centre themselves for easy loading.
- Hook hang tabs are perfect for products that come in different colours or sizes, because the customer can easily move around the product and see all of the varieties available.
- FlexiTab hang tabs have a thick hole and thin adhesive area which makes it ideal for curved, uneven, or uniquely shaped packages.
- Reinforcer hang tabs offer the perfect amount of support for less strong packaging that is vulnerable to tearing or breaking.
- Display strips are ideal for cross-merchandising products and for displaying items where retail space is limited.
Find the right hang tab for your display by calling us on 021 787 9600 or emailing on email@example.com. Our consultants are ready to find the perfect solution for you.
Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods.
To understand how far packaging has come, it’s interesting to look back a few centuries.
A very brief history of packaging
- Natural materials:
The earliest examples of packaging were made from natural materials, including reed baskets, wooden boxes and barrels, woven bags and so forth.
Records dating back to 1035 note the use of paper to wrap vegetables and spices at a market in Cairo, Egypt.
During the 18th century, tin plate was used for packaging snuff, tobacco and other items
- Canned goods:
First invented by the French, the tin canning process was patented in Britain during 1810, with the world’s first commercial canning plant opening in London during 1813. This factory initially produced canned goods for the Royal Navy.
- Cartons and boxes
Corrugated boxes were first produced in 1817, in England. Prefabricated paperboard was invented in 1890.
With the industrial revolution, came a demand for mass-produced goods and packaging became an everyday item. To stand out on-shelf, product owners began creating their own brand identities, with messaging explaining the nature of their products, and why consumers should buy these items.
Of course, packaging as we know it today is a lot more advanced than it was during the industrial revolution – thanks to developments in digital technology and other innovations that have made packaging more interactive and informative.
This is both good news and bad news for manufacturers, as it means that the competition is fiercer than ever in the retail environment.
Fortunately, there are innovative on-pack communication solutions available today that can help you to:
- Stand out on shelf
- Run promotions on pack
- Include much more information on your label, in multiple languages
- Comply with industry labelling regulations cost-efficiently
- Interact, engage and inspire customers at the point of sale
For more ways to make the most of your valuable packaging platform – no matter what industry you’re in, contact Pyrotec PackMedia now.
More industries are moving from conventional printing to digital printing. According to recent research by Future Market Insights, global demand for coding and marking equipment is forecast to grow over the next 10 years – resulting in a 1.7 x increase in revenue between 2017 to 2027. The value of this market in 2027 is projected to reach more than USD 1.7 billion.
The largest growth segment in this market, in terms of market value, is continuous inkjet printing (CIJ) equipment.
This technology prints digital images by expelling droplets of ink onto various substrates. Many manufacturers prefer this coding and marking technique because it is a non-impact process, which allows millions of characters to be printed using just a litre of ink.
The ink used by CIJ printers is also quick-drying, which means that no time is wasted during the coding and marking process. CIJ is therefore both efficient and cost-effective.
At the same time, this non-contact printing method allows for high-speed, precision printing onto a variety of shapes and substrates, which provides a great return on the hardware investment.
How to take advantage of this technology
Pyrotec PackMark distributes market-leading product identification and traceability solutions, including a full line of reliable and innovative continuous inkjet systems.
Our range of Markem-Imaje CIJ printers are ideal for use in the coding and marking of:
- Foods and beverages;
- And other product categories.
For world-class industrial printing solutions that provide clear, accurate, high quality coding on many types of substrates, in all types of environments – contact us today.