To cleverly convey a clear message that nine out of ten children in Malaysia do not eat enough fruit and vegetables, Danone Dumex Malaysia launched a new flavour of children’s milk powder, Dumex Dugro with fruit and vegetables. Detailed nutritional

ICA Laboratories, agrochemical producer, faced the problem of space on their Teacher 230 DC product container. ICA needed to communicate information relevant to the product and at the same time have mandatory information permanently on the container in order to

Looking for a simple, effective way to display a variety of FootJoy Golf Gloves, Acushnet selected Do-It Corporation’s R-52 Fold-Up Hang Tab. The fold-up style hang tab gives retailers the option of hanging the gloves—or not. The hang tab stays

When Spanish seafood producer Salazones Fersa S.L wanted to enhance awareness and boost sales of their fish products, the marketing team chose to run an on-pack promotion. The appeal of this approach is that the marketing message is directly linked

Combining Clontarf Irish Whiskey with a trial size Brady’s Irish Cream Liqueur was simple with Do-It Corporation’s patented* CGH Bottle Neck Hang Tab. The double-sided, bottle neck hang tab provides a simple, yet attractive point-of-purchase promotion. The hang tab slips

When Zott, one of Germany’s leading dairy producers, wanted to drive sales of their Zott Monte Kids Yoghurts, they launched a highly successful on-pack promotional campaign that coincided with the movie release of Ice Age 3. In order to create

There are many marketing platforms that target consumers when they’re going about their daily lives, from the radio commercials they hear in traffic to the press ads they see when reading their morning papers and the targeted communication that they

Offering a free gift with purchase is a tried-and-tested marketing technique that offers customers an additional incentive to buy your product. When you take this a step further and make this value-add a set of collectable stickers, fridge magnets, cards,