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PackMedia – Eveready

King James wanted to improve Eveready’s brand equity, while increasing the ability of the Eveready brand to transport its strong equity levels from lower LSM groups to Upper LSM groups, and ultimately increase Alkaline Plus volume market share.

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PackMedia – Rexel Office Products

Rexel Office Products has undertaken to donate two percent of the sales of selected Rexel products to The Cancer Association of South Africa (CANSA). to research. The “pink” breast cancer campaign has been so successful that it has spurned many initiatives with Rexel’s customers who have gone out of their way to support the cause.

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On-Product Publishing™ – iLove

On-Product Publishing™ (OPP) integrates magazine publishing with Fast Moving Consumer Goods (FMCG). Magazine on a Bottle™ is the first embodiment of this concept. By inserting an A7 consumer magazine into a food label and attaching it to a beverage bottle, MMC has created an entirely new communications channel.

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The “Genuine Minora”
Faced with the problem of counterfeiting (75 of every 100 Minora blades in the market place were imitations), Gillette South Africa introduced a program that would safeguard Minora equity and protect and inform South African consumers.

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