Guinness

Ad agency, Saatchi and Saatchi decided to go with Pyrotec PackMedia’s innovative folded-card solution when they were given the task of promoting the world famous Guinness on St. Patrick’s Day. The goal was to create an innovative promotional item that would be handed to patrons with each pint purchased on St. Patricks Day.

Pyrotec PackMedia presented the option of a card that included a scratch and win section and a tattoo. An SMS code and unique numbers were printed under the scratch and win section along with the name of one of three prizes (a T-shirt, a hat or a free pint) which the patron was awarded on presenting the card to the waitron or the establishment’s staff.

On entering the SMS competition the card holders were entered into a draw for a trip to Dublin, Ireland.