Unilever ran a 6-week through-the-line promotion for their Robertsons range of spices to market the seven lesser-known variants within the range. This was achieved through a synchronized campaign of television, print, competition and in-store media.

The expense of redesigning the artwork for a short promotion, made Pyrotec PackMedia’s Kleerforms an ideal and cost-effective solution. The bright on pack re-sealable label unfolds to reveal recipes, hints and tips; an effective marketing device.

Lebogang Manyaka, Robertsons Assistant Brand Manager, said, “Consumers appreciated the free on-pack recipes. The colourful stickers made the variants stand out in the spice aisle. This was a great promo!”