Pyrotec PackMark, June 21, 2019: Challenging convention
Today’s consumers not only look for but also expect the newest, fastest, most convenient and fashionable products in virtually every category at retail. Companies that are not innovating are in danger of being eclipsed by competitors and agile start-ups.
While innovation may be key to a company’s success – whether in the quest to achieve growth, drive sales, or develop new products – a common challenge for business owners is how to encourage innovation while managing the demands of daily operations.
At Pyrotec PackMark, innovation is at the heart of operations. We offer a comprehensive range of Premium Label Solutions, coding, print and apply Premium Label Solutions equipment and consumables from highly innovative global manufacturers such as Markem-Imaje, ALTech and Accraply Europe (Harlands) and a selection of other brands.
Setting Pyrotec PackMark apart from competitors is our state-of-the-art CoLOS® software from its principal, Markem-Imaje, which offers scalable networking solutions to ensure product data integrity, optimises coding activities, and help secure centralised data management systems.
To help customers achieve better overall equipment efficiency, our PackLink software is an innovative in-house development that fully integrates and customises product tracking.
Pyrotec PackMark also sets a benchmark for the innovative use of packaging coding and marking, which is key for building unwavering consumer loyalty for brands. These include codes printed directly onto food products, personalised Premium Label Solutions, Just-in-Time (JiT) printing, codes for social selling (such as QR codes), customisation – for adding variety to your packaging – and late-stage creativity for seasonal messaging, as an example.
Studies reveal that leadership behaviour contributes between 20 and 67% to a company’s creative climate and that leadership is the most important factor for encouraging innovation and creativity.
Rowan Beattie, Pyrotec’s MD believes that if business leaders don’t create environments in which employees are encouraged to come up with ideas and execute them, these gems may pass you by altogether. Promoting a culture that sustains innovation and creativity needs the encouragement and support of the company’s leaders.
Remaining agile while embracing change and still effectively managing day-to-day business operations and creating time for innovation requires steadfast commitment. Rowan believes that adding value should always be central to innovation. ‘Knowing what our customers want and understanding industry trends and market conditions help us to add value for our customers and set the benchmark for the products and services we offer,’ he points out.
To learn more about Pyrotec PackMark’s innovative product offering, visit www.pyrotec.co.za
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