Johnson & Johnson

Date

“Displaying products vertically in the retail environment increases awareness and sales”, says Ron McIntyre, Director of International Sales of the Do-It Corporation. They are the manufacturers of the popular Do-It hang tabs sold through Pyrotec within Southern Africa.

“Up to 70% of purchases are made by impulsive, in-store decisions. Recognising this, Nestle Mexico SA and Johnson & Johnson (USA) use our hang tabs to good effect,” comments Ron.

Nestle use a red-and-white printed C64 and Johnson & Johnson, a stock size reference R-23.

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