Pyrotec PackMedia February 2022: According to the latest report on global digital label printing (2021 to 2029) from Transparency Market Research, it’s expected that innovation and technological advancements will be what drives the growing demand for Premium Label Solutions, particularly from the pharmaceuticals, and food and beverages sectors.

Aggressive branding

Labels on FMCG products are a crucial tool for product manufacturers to differentiate and market their brands. The FMCG segment is highly competitive with many brand owners offering similar products. So to attract consumers brands need to stand out at retail. Digital, or premium, labels can provide full-body print coverage, which opens an array of possibilities for brand owners to print their marketing messages and product information on their labels. Additionally, digital labels offer customisation, such as textures, printing effects, and tamper-evidence, among others, that offer great appeal for both manufacturers and consumers.

Brand protection

Tampering and counterfeiting continue to be major problems for food and beverages, cosmetics, tobacco, and the pharmaceuticals sectors. Not only can consumers be harmed when this occurs but brand owners and manufacturers also face huge financial losses.

Digitally printed labels provide an economical solution for controlling tampering and counterfeiting. Two main techniques used by manufacturers include overt (noticeable) features, such as embossing and holograms, or covert (hidden) features that include infrared inks, UV inks, and invisible watermarks. These techniques help to identify original products and ensure a product’s quality remains intact.

Growing in popularity

Digital printing technology also continues to gain popularity because of its many benefits – from varying capacities and printing technologies to competitive pricing for large and small players. It’s also ideal for customised Premium Label Solutions.

The benefit of eliminating prepress steps such as plate making saves time, and the ability to print finer details, including serial numbers and barcodes using small fonts without distorting the image quality, is advantageous. Advanced features, such as the availability of UV inks help to keep the label print quality unharmed under exposure to different temperatures and light conditions is another noteworthy benefit.

Five key benefits of digital label printing

Fast turnaround times – Unlike flexographic printing, digital printing doesn’t require plates. And, because set-up time is significantly reduced, this means customers receive their orders faster especially where multiple product versions are required.

Attention-grabbing high quality – With shelf shout key to products being noticed in-store, a product label carrying high-quality graphics and colours is essential. Pyrotec PackMedia’s Durst Tau 330 RSC digital label press offers eight colours including white ink for beautiful graphics reproduced on clear and metallic materials, achieving between 95% and 98% of the Pantone colour gamut.

Short runs – Digital label printing is ideal because only the number of labels you need immediately need to be ordered, thus minimising inventory.

Cost-saving – Customers order only the number of labels they need, saving on storage space and ensuring that changes to on-pack product information can be made quickly and with very little waste.

Design flexibility – Digital presses offer great flexibility, especially for variable or personalised data printing. For customers who need to print variable text or images across their label range, digital printing technology enables version changes on the fly without losing valuable time. This is also very beneficial for on-pack changes that need to be made quickly, or for promotional campaigns or seasonal changes.

For Premium Label Solutions, Pyrotec PackMedia’s Durst Tau 330 RSC eight-colour digital label press offers the most advanced technology, the best print resolution (1200 x 1200dpi), printing speed (78m/min), and printhead design (continuous ink circulation) on the market.