Pyrotec scratches pet food company’s back
In conjunction with Time Square Advertising, Pyrotec produced a scratch and win promotion to increase sales of the Iams Company’s Iams and Eukanuba pet foods.
Time Square’s eye-catching design combined with Fix-a-Form™ leaflet-labels provided the ideal on-pack medium. Inside was a paw-shaped scratch-off section offering prizes from cozy cat igloos to funky cat T-shirts. A purrrfect promotion!
“The promotion was a resounding success,” says Gary Millar of Time Square. “Our client has even requested a rerun on a similar competition campaign for these products”
Smart Factory Software for South Africa’s Beverage Packaging Industry...
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