Omo and Pyrotec ‘Be the Best That They Can Be’
Lever Ponds wanted their 2kg flexible packs to be included in their ‘Be the best that you can be’ promotion aimed at school children. Each Fix-a-Form™ leaflet-label contained different shapes that kids had to cut out and paste onto a board to make creative pictures. By collecting as many tokens as possible, schools stood to win fantastic prizes and by finding ‘lucky stickers’, they could win one of 100 washing machines. Now that’s good, clean fun.