Let your product do the talking

Date

When talking about business communication we immediately think of verbal communication and how important it is for business leaders and their teams to possess excellent skills.

In a business environment, good verbal communication skills are essential for creating positive team relationships, for resolving and avoiding conflict, for building relationships, and for encouraging creativity and brainstorming, among others.

Another form of communication that shouldn’t be forgotten is a brand’s ability to engage with consumers. Print and digital marketing messaging is effective, but a product’s packaging and shelf appeal is essential for its extraordinary ability to communicate with consumers and drive sales where it matters most – at retail.

On-pack communication helps products to stand out on shelf by increasing their visibility. It forms the meeting point between a brand and consumer and is the first step towards a great customer experience. It’s also the point at which a consumer makes a purchasing decision.

Effective brand communication

When considering your target market, you need to know who it is you’re talking to and how best to do this. Millennials and Gen Z speak and communicate very differently to the Baby Boomer generation. Different tactics and use of language needs to be employed to best engage with the market you want to talk to and build a loyal trusting relationship with.

Pyrotec PackMedia’s Fix-a-Form® booklet labels are a highly-effective channel for getting products to stand out in noisy retail environments. A Fix-a-Form® booklet label can include detailed information, in multiple languages, such as product benefits, background information, competitions or coupons. They can also be used to create brand associations between compatible products.

These versatile booklet labels combine a printed booklet or leaflet with a product label to multiply a label’s real estate without impacting the legibility of label text or interfering with brand identity and can be tailored to specifications.

Benefits of the Fix-a-Form® booklet label

  • Increased brand awareness through a product’s enhanced visual appeal
  • Space to educate consumers about a product’s features and benefits
  • Unlimited space for text and more creative executions
  • A cost-effective channel for competitions
  • Opportunities for value-adds such as recipes, inserts, coupons and cross-promotions
  • Can be used on containers of all shapes, sizes and materials, including glass, plastic, card and foil.

Pyrotec PackMedia offers a complete concept to application service, including best application methods and machinery, and customised competitions with SMS, data management and prize distribution.

Most importantly, on-pack communication devices do what most mediums of communication cannot – drive purchases in store.

Do you want your packaging to communicate with your target market to drive sales and build loyalty? To find out how, visit www.pyrotec.co.za.

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