Gillette

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The “Genuine Minora”
Faced with the problem of counterfeiting (75 of every 100 Minora blades in the market place were imitations), Gillette South Africa introduced a program that would safeguard Minora equity and protect and inform South African consumers.

By using holographic authentication stickers from Pyrotec that were applied to the Minora packs, Gillette was able to stop the occurrence of counterfeiting.

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