Ensure clarity of information
Considering that shoppers are spending less time in-store, is your product able to be quickly and easily understood? Long explanations on packaging will more often than not lead to the item being overlooked by potential customers.
Colour not only attracts attention, it can also inspire emotion in your customer. Cool colours like blue, green, and purple are viewed as calming, cool and clean. Warm colours such as red, orange and yellow can create energy and excitement, whilst neutral colours generate feelings of stability, innocence and authority.
Watch your language
Remember the power that words like “Sale”, “Discount”, “New” and “Special” can yield. Make them big and bold and display them where they will be seen!
Make use of on-pack promotions
On-product promotions are a great way to sway an undecided shopper. Coupons and “buy one, get one free” promotions are popular and effective methods of boosting sales. Pyrotec PackMedia supplies a wide range of on-pack devices that are ideal to communicate on-pack promotions.
POP signage has shown to increase product sales by up to 33%. The top three uses of POP signs are to promote a brand name, communicate a special promotion, and educate consumers.
Do not forget the power of sight
Sight is the most important role in the purchasing process, so products that are well packaged and visible have a better chance of being purchased. A quick and easy way to ensure your products are visible is by using Do-It®’s range of Hang Tabs and Display Strips.