Enhancing Brands: From Product Tracking to Shelf Shout
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Pyrotec, April 2020: Since the outbreak of COVID-19 and South Africa’s lockdown, consumers’ shopping habits have changed significantly. Not only have pharmacies and FMCG retail stores been the only permissible yet tightly-controlled ‘outing’ available, but most wise consumers are getting in and out of the shops as fast as they can.

We’ve been warned to wear masks, shop with intent, and to do so as quickly as possible to minimize our exposure to the risk of catching the virus. In most cases, you’ll be hard-pressed to even make eye contact with fellow shoppers.

So, what does this mean for brands when even Burger King is putting its ads into lockdown? A spokesperson for the brand said that they realized that tempting customers with salacious pictures of their delicious treats are unfair when nobody can indulge.

As an essential service provider, Pyrotec continues to support manufacturers to manage their supply chains and stock availability and brand owners to drive in-store promotions.


Tracking products throughout the supply chain

Pyrotec PackMark offers a comprehensive range of product identification solutions, including Premium Label Solutions, coding, print and apply Premium Label Solutions equipment, software, and consumables. Brand owners incorporate marks or codes on their products or packaging to protect manufacturers and consumers and ensure security throughout the supply chain. It also makes traceability possible, providing a record of reliability for products, and making efficient stock control possible. Both traceability and stock control are critical for brand owners in this challenging time of COVID-19.


Shelf shout, now more than ever

For attention-grabbing promotions, even in the most challenging retail environments, Fix-a-Form® booklet labels from Pyrotec PackMedia are cost-effective and ideal for injecting creativity into your product’s packaging to entice and engage with consumers. They are also top performers when it comes to promoting offers, introducing new products, highlighting special features, running competitions, or for including giveaways with a product. Without the expense of redesigning a product’s packaging, Fix-a-Form® booklet labels are also the perfect vehicle for carrying variable codes or tear-off coupons and loyalty vouchers.

Pyrotec PackMedia also offers ElastiTag®, an on-pack promotional device, and Do-It® Hang Tabs merchandising solutions.


To learn how Pyrotec can protect and enhance your product from the manufacturer to retailer, visit www.pyrotec.co.za.