{"id":3309,"date":"2009-11-12T12:55:36","date_gmt":"2009-11-12T10:55:36","guid":{"rendered":"http:\/\/packmedia.pyrotec.co.za\/uncategorized\/packmedia-on-product-publishing-ilove\/"},"modified":"2022-03-30T13:04:47","modified_gmt":"2022-03-30T11:04:47","slug":"packmedia-on-product-publishing-ilove","status":"publish","type":"post","link":"https:\/\/pyrotec.co.za\/case-study\/packmedia-on-product-publishing-ilove\/","title":{"rendered":"On-Product Publishing\u2122 &#8211; iLove"},"content":{"rendered":"<p><strong>On-Product Publishing\u2122<\/strong> (OPP) integrates magazine publishing with Fast Moving Consumer Goods (FMCG).<strong> Magazine on a Bottle\u2122<\/strong> is the first embodiment of this concept. By inserting an A7 consumer magazine into a food label and attaching it to a beverage bottle, MMC has created an entirely new communications channel.<\/p>\n<p>In 2006 Modern Media Concepts launched iLove, the world\u2019s first magazine on a bottle, and publicly announced OPP. Aimed at the young female market, iLove is distributed nationwide to grocery and P&amp;C outlets retailers. iLove demonstrates how OPP works in just one application and has attracted worldwide interest.<\/p>\n<p>iLove successfully merged two markets: magazine publishing and bottled water. Young women love glossy magazines. Over 2 million of them spend &gt;$4.95 per week on magazines. Young women love 600ml bottled water. Over 4 million buy one at least every week. Bottled water is a $580 million market in Australia showing 20% growth in 2005, yet there is little point of difference. The success of the product demonstrated the readiness of consumer acceptance of media attached to an FMCG.<\/p>\n<p>The &#8220;on the go&#8221; nature of the product ensure high visibility and the pocket size of the magazine is perfect for \u201ccall to action\u201d advertising. A magazine on a bottle appeals to customers, offering something of value: pure spring water together with a publication packed with information, news, promotions and giveaways.<\/p>\n<p>On-Product Publishing\u2122 mixes magazines with consumer goods, creating a new media distribution vehicle and making it possible to run advertising or periodicals on virtually any FMCG.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>On-Product Publishing\u2122<\/em> (OPP) integrates magazine publishing with Fast Moving Consumer Goods (FMCG). <em>Magazine on a Bottle\u2122<\/em> is the first embodiment of this concept. By inserting an A7 consumer magazine into a food label and attaching it to a beverage bottle, MMC has created an entirely new communications channel.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","wds_primary_category":125},"categories":[125],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/posts\/3309"}],"collection":[{"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/comments?post=3309"}],"version-history":[{"count":0,"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/posts\/3309\/revisions"}],"wp:attachment":[{"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/media?parent=3309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/categories?post=3309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pyrotec.co.za\/wp-json\/wp\/v2\/tags?post=3309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}