Protecting your brand in the supply chain
Pyrotec Blog Protecting your brand in the supply chain Apr21 For web 1

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Pyrotec, April 2021: No longer are traditional measures enough to stay ahead of increasingly sophisticated counterfeiters and gray market criminals. Anti-counterfeiting solutions from Pyrotec help you to protect your brand, your revenue and, importantly, your customers by keeping products authentic, safe and connected across the supply chain – from manufacturing to consumers’ hands.

 

End-to-end brand protection begins on the packaging line with the right code on the right product to deliver real-time supply chain insight, actionable data, and digital connectivity.

 

The ability to utilise packaging as an essential component of an anti-counterfeiting and diversion detection programme is crucial to brand security.

 

Pyrotec’s brand protection solutions harness cutting-edge technology and deep supply chain insight to keep products authentic, safe, and connected.

 

Ongoing developments in labelling technology are playing a major role in keeping one step ahead of the counterfeiters. ‘We can incorporate some clever security features into our Fix-a-Form® booklet labels, including micro text that typically goes unnoticed by counterfeiters, radio frequency identification (RFID) tags, cold foiling holograms and tamper-evident seals,’ says Jacques Loubser, Pyrotec PackMedia’s national sales manager.

 

From Pyrotec PackMark, serialisation – the process of assigning each product or product component with a unique serial number or code – makes it possible to trace items as they move from the production and packaging floor, through the supply chain, and on to the consumer. This unique identifier is printed onto these items using coding or marking equipment.

 

Serialised coding is a legal requirement in the pharmaceutical industry in several countries around the world, as it acts as an excellent anti-counterfeiting measure. Being able to track and trace each individual product and component along the entire supply chain makes it more difficult for counterfeiters to enter this chain and pass off their products as authentic.

Serialisation transforms a simple package barcode into end-to-end visibility and actionable, data-driven insight about a specific product as it moves across the supply chain.

 

To find out how to protect your brand through the supply chain, visit www.pyrotec.co.za.

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