In the competitive world of consumer goods, the right packaging can make all the difference in capturing a customer’s attention. Pyrotec PackMedia, a leader in innovative labelling solutions, prides itself on enhancing product presentation to ensure brands stand out on the shelf. One such success story is our partnership with Hii Yerba Mate, a sparkling tea energy drink, which exemplifies our commitment to providing premium quality labels that elevate brand appeal and drive sales.

Challenge

Hii Yerba Mate faced a significant challenge in ensuring their products were visually appealing while also being functional and durable. As a beverage brand, they needed labels that could withstand various conditions, including moisture from ice buckets and frequent handling, without compromising the aesthetic quality. The objective was clear: create a label that would not only look fantastic on the shelf but also maintain its integrity under different usage scenarios.

Solution

To meet these requirements, Pyrotec PackMedia developed a tailored label solution for Hii Yerba Mate. We utilised ice bucket-friendly materials for both the body and neck labels to ensure they remained intact and visually appealing, even when chilled in ice. Additionally, a gloss varnish was applied to the labels to prevent them from getting dirty when handled by consumers. This combination of materials and protective finishes ensured the labels were both durable and visually striking, aligning perfectly with Hii Yerba Mate’s brand image.

Result

The impact of Pyrotec PackMedia’s premium label solution was immediately noticeable. The new labels helped Hii Yerba Mate stand out on the shelves, drawing attention from potential customers and increasing product visibility. Moreover, the durability of the labels under various conditions led to positive feedback from retailers and consumers alike, who appreciated the quality and resilience of the packaging. This not only enhanced the brand’s market presence but also contributed to a significant increase in sales.

Conclusion

Pyrotec PackMedia’s collaboration with Hii Yerba Mate highlights the importance of premium labelling in enhancing product appeal and functionality. By combining high-quality materials with expert design and finishing techniques, we were able to deliver a solution that met all of Hii Yerba Mate’s requirements and exceeded their expectations. This case study underscores our commitment to helping brands achieve their marketing goals through innovative and effective label solutions.