Kikkoman, a well-known brand for its range of soy and cooking sauces, sought to increase consumer engagement through a promotional campaign. Partnering with kitchenware brand Joseph Joseph, they aimed to promote their products and offer exclusive giveaways. Fix-a-Form® International’s innovative Auto-collar label provided the perfect promotional solution to enhance visibility and communication on product packaging.

Challenge

Kikkoman needed a packaging solution that would effectively convey promotional information without cluttering the product’s design. The challenge was to create a label that could offer multiple pages of information while maintaining the product’s visual appeal on store shelves. Additionally, the solution needed to be practical for manual application across 500,000 bottles.

Solution

Fix-a-Form® International introduced the Auto-collar with a six-page Fix-a-Form® booklet. This format provided ample space for promotional details, including information on how to enter the competition, a unique entry code, and advertising for both Kikkoman and Joseph Joseph. The label was designed with a resealable opening, allowing consumers to access the competition code while keeping the information intact for future reference. The Auto-collar was glued securely along four lines to ensure durability and ease of use.

Result

The Auto-collar solution successfully achieved Kikkoman’s promotional goals. The campaign generated significant consumer interest, leading to a noticeable increase in brand visibility and customer interaction. The unique design of the label made it easy for customers to participate in the competition, driving traffic to the promotional website. The manual application process was efficient, allowing the client to meet production targets.

Conclusion
Fix-a-Form® International’s Auto-collar provided Kikkoman with a practical and visually appealing packaging solution that enhanced their promotional campaign. By using Fix-a-Form® booklet labels, Kikkoman was able to engage consumers effectively without compromising on product presentation, showcasing the value of innovative on-pack solutions in driving customer engagement.