Revlon
As part of a cross-media promotion campaign, Revlon teamed up with popular Jenna Clifford to boost sales of their Mitchum Roll-on. Revlon wanted to provide the customer with the perception of “value” so they devised a promotion where consumers stood the chance to win and own jewellery worth R70 000.
Each product contained details of this exciting promotion whereby the consumer had to SMS a unique code, at the back of Pyrotec PackMedia’s Reverse Printed Label, and their name to 34971.
“The 30% response was above all expectations and made the promotion a huge success!” comments Sithembile Mfayela, Product Manager for Mitchum and Colour Silk for Revlon.
