To harness the power of SMS for your brand, Pyrotec PackMedia offers MobileInteractive, a full-service SMS and promotions management service. Our range of consumer interaction products enables brand owners to build a database of new consumers, interact with current and potential consumers and effectively promote and increase sales of their brand.

Pyrotec PackMedia provides touch points between your brand and your customers through an SMS competition service that includes setup, database management and client access to the database, selection and contacting of winners and prize disbursement, and a range of options including bulk SMS sending, MMS push campaigns, Mobi sites, IVR lines and QR code.

Marketing Challenges Brand Manager Face

Every brand owner requires revenue and profit growth. This is achieved through greater awareness of its products and greater loyalty of its customers. However, FMCG brand owners face various challenges:

• The distance between their company and the user of their products as the products are distributed from factory to warehouse to retail stores and finally into the home.
• Establishing ROI and other statistics at the end of a marketing campaign – necessary as marketing budgets are limited

Product Offering

Consumer interaction products

• This range of products enables the brand owner to build a database of new customers.
• Interact with potential and current consumers with value-add solutions.
• Effectively promote and increase the sales of their brand

Reporting and analysis products

• This product enables a brand owner to measure the success of their promotional campaign, and collate and analyse their customer base for brand development