Why packaging could have the greatest ROI of your marketing spend
Why packaging could have the greatest ROI of your marketing spend Web

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Pyrotec, June 2021: We know that 70% of purchase decisions are made in-store, which means that the way a product is packaged greatly influences consumers. Because of this, efficient and cost-effective packaging could be the key to unlocking your return on investment (ROI).

Try something new

Limited creativity when it comes to packaging, and steadfastly sticking to designs that have worked in the past can restrict a pack’s ROI. According to Nielsen’s president of global innovation, Randall Beard, packaging is present in 100% of purchasing decisions and therefore packaging design ROI is typically much, much higher than almost any episodic marketing activity.

Enhancing packaging to increase sales

Added to a strong visual brand, packaging must inform and engage consumers.

Visuals, engaging messaging, and added benefits such as a discount coupon, collectables (stickers, tattoos, sachets), or valuable tips – such as a recipe – all influence buying decisions. In fact, Shopify maintains that packaging inserts – an extra piece of marketing collateral that cross-sells other products and encourages repeat purchases – offer a low cost and high return when it comes to increasing revenue and retaining customers.

How to get more inventive with your packaging

Fix-a-Form® booklet labels add an extra layer of branding to your products and elevate the importance of your company’s messaging by including scannable links about a product’s origins, discount coupons as a way of adding value or even inspiration for how to use the product. With Fix-a-Form® booklet labels, you can achieve all this without detracting from your main branding and message.

Another idea is to use a scannable QR code on a Fix-a-Form® booklet label that links to a landing page. This is an ideal way to add numerous options for designers who lack the space they need on a regular label.

Thinking creatively and investing in your on-pack marketing spend by using innovative packaging can produce greater returns on your investments by influencing consumers at the point of sale.

Pyrotec PackMedia offers a complete concept-to-application service of cost-effective, practical and innovative labelling solutions that enhance the visual appeal of goods in the retail environment.

For more information about how you can achieve a greater return on your on-pack marketing investment, visit www.pyrotec.co.za.

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