Why choose digital label printing?
IG PackMark Blog Oct Digital Label Printing For Web



Pyrotec PackMedia, October 2020: Pyrotec PackMedia’s Durst Tau 330 RSC eight-colour digital label press reduces turnaround times and provides customers with the outstanding print quality and short print-run options. The reasons customers choose digital label printing over traditional printing methods, include:


Fast turnaround times

Unlike flexographic printing, digital printing doesn’t require plates. Because set-up time is significantly reduced, this means customers receive their orders faster.


Attention-grabbing high quality

Product labels carrying high-quality graphics and colours offer brand owners greater shelf shout to attract shoppers. Durst offers highly advanced technology that includes superior print resolution (1200 x 1200dpi), print speed (80m/min), and printhead design (continuous ink circulation). The Durst Tau 330 RSC digital label press offers eight colours, achieving between 95% and 98% of the Pantone colour gamut and, when the same substrate is used for consecutive jobs, set-up time and material waste are almost zero.



For digital printing, the DTP department prepares the electronic file to be printed. Consistency between reprints is guaranteed because there’s no opportunity for human and set-up errors.


Cost saving

 Customers order only the number of labels they need, saving on storage space and ensuring that changes to on-pack product information can be made quickly and with little waste.


Design flexibility

Digital presses offer great flexibility, especially for variable or personalised data printing. For customers who need to change text, graphics or images, digital technology enables operators to make changes on the fly without losing valuable time. This is also beneficial for on-pack changes that need to be made quickly, or for promotional campaigns or seasonal changes.

With this latest digital technology, Pyrotec PackMedia is entering new markets and printing on more packaging materials, including unsupported film.

For more information about the benefits of digital Premium Label Solutions printing, visit www.pyrotec.co.za.