- To create a working environment that attracts talented, energetic and motivated personnel.
- To create a company spirit which promotes self-improvement ideals in our employees for increased productivity.
- To train and encourage employees to produce products and services of the highest quality for our customers.
- To be scrupulously ethical in our dealings with suppliers, customers and employees.
- To manage the company in such a way as to enable us to provide competitive remuneration to all employees.
- To promote family values among all employees which enrich their lives and that of their families.