Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love.
Manufacturers have a constant battle to meet the high demands required for coding and marking packaging while maintaining operational costs. Ideal for flexible packaging, thermal transfer overprinting (TTO) is a digital printing process that has largely replaced hot stamping and other more traditional analogue printing techniques, largely because of its cost reduction. Thermal transfer overprinting
According to Future Market Insights, the global booklet labels market is set for rapid growth. North America is leading the race, followed by the Asia Pacific region, but in the Middle East and Africa growth remains sluggish. With consumers wanting to know every detail about the products they purchase and manufactures needing to comply with
Pyrotechnical Marketing (Pty) Ltd, January 2018: Pyrotechnical Marketing (Pty) Ltd (Pyrotec), which includes TOWER, PackMedia and PackMark, has been operating as one company for the past 50 years. In the last two years, the PackVerifi, Pyrotec Finance and PackLink brands have been added to the company’s service offering. ‘These new brands relate to PackMark and
Coding and marking have come a long way since the concept of a machine-readable barcode was first patented in America in 1949. Innovation in this field has been fuelled by a growing demand for solutions that enable traceability through the entire value chain. It’s also been driven by a demand for coding technology that produces
At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really
Pyrotec PackMedia is the sole distributor of Do-It® Corporation’s Hang Tabs and Display Strips in South Africa. We are proud to be associated with Do-It® Corporation who takes the utmost care in testing all their hang tabs to ensure lower packaging costs whilst creating optimum retail visibility. In the testing centre, different hang tab materials
In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world,
Our extensive service offering includes a comprehensive range of coding and labelling equipment, on-pack informational and promotional devices, software that ensures product integrity, optimises coding activities, helps secure centralised data management systems, label tracking systems, as well as services that can detect and combat counterfeit activities.