Tuesday, 20 March 2018 / Published in Latest News
An on-pack promotion is a fast, flexible and dynamic solution for driving purchases at retail, and Pyrotec PackMedia’s Fix-a-Form® booklet labels provide all the space needed to launch a new product or campaign. The term on-pack promotion generally grabs the attention of product marketers for good reason – it’s a highly-effective channel for getting products
Monday, 19 March 2018 / Published in Latest News
The problem of counterfeit drugs is a global one. US pharmaceutical giant Pfizer, for example, says it has found fake medicines in at least 75 countries around the world. Pyrotec PackMedia can incorporate technologies and security features into labels to deter counterfeiting. Look out for the following red flags to determine whether a label is
Friday, 16 March 2018 / Published in Latest News
As a high-volume manufacturing process, extrusion requires product marking equipment that can perform optimally at high speeds in a demanding environment. If you are a manufacturer in the pipe, cable, tube or profile industries, you may be looking for a coding solution that offers you all of this, in addition to an attractive total cost
Thursday, 08 March 2018 / Published in Latest News
Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. To understand how far
Wednesday, 07 March 2018 / Published in Latest News
More industries are moving from conventional printing to digital printing. According to recent research by Future Market Insights[1], global demand for coding and marking equipment is forecast to grow over the next 10 years – resulting in a 1.7 x increase in revenue between 2017 to 2027. The value of this market in 2027 is
Wednesday, 21 February 2018 / Published in Latest News
Simply put, impulse buying is purchasing items on a whim, without planning to do so in advance. Retailers have done countless hours of research into what makes a consumer impulse buy – it is a huge money maker, after all. In this post, we will look at the four main reasons why we tend to
Tuesday, 20 February 2018 / Published in Latest News
When producing the labels for their products, pharmaceutical companies have many boxes they need to tick. They must ensure that their labels are legible and clear, and that they stay neatly secured to the product from the packaging line to the consumer. Importantly, they also need to be confident that the information they are communicating
Thursday, 15 February 2018 / Published in Latest News
Recent research reported by digitaljournal.com reveals that the global market for barcoding machines is growing. The value of this market is forecast to increase beyond USD 3.8 billion by 2024, reflecting the rapidly rising demand for product identification solutions worldwide. Barcodes and other coding solutions are unique identifiers that enable everyone in the supply chain
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