Vision

“Together, We Grow”

Values

  • Freedom - the right to act, speak, or think as one wants
  • Responsibility - about making business decisions that takes into account all stakeholders
  • Ethics - moral principles that govern a person's (companies) behaviour
  • Sustainability – the process of maintaining change in a balanced environment
  • Humble - not proud or arrogant, modest although successful

“FRESH!”

Mission

  • To create a working environment that attracts talented, energetic and motivated personnel.
  • To create a company spirit which promotes self-improvement ideals in our employees for increased productivity.
  • To train and encourage employees to produce products and services of the highest quality for our customers.
  • To be scrupulously ethical in our dealings with suppliers, customers and employees.
  • To manage the company in such a way as to enable us to provide competitive remuneration to all employees.
  • To promote family values among all employees which enrich their lives and that of their families.
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