Along the shelves, countertops, and storefront windows, where countless products fight for scraps of attention, it’s not just about what’s inside the packaging — it’s how you present it. Product identification through eye-catching designs reigns king here, where clever labelling and clear coding can be the big difference between your items being categorised as mere commodities or must-have purchases. Proper labelling can be the final battle your product needs to win to stand out on those warring, overcrowded shelves.

The Silent Salesperson, A.K.A Your Product Label

When a potential customer comes browsing through the aisles, their searching gaze may land on your product for a few seconds. What then? What makes them reach for it? We’ll tell you what makes them brush away other screaming logos and over-the-top colours; it’s the crisp, high-resolution graphics, the perfectly applied label, and a clear, precise message that whispers, “I’m all you ever needed”. 

And that message will come through with our Pyrotec PackMark cosmetic marking solutions!

What does exceptional product identification offer?

• Regulatory Compliance: Our high-quality printing guarantees that batch numbers, serial codes, and expiry dates are crisp and legible, meeting your industry’s standards.
• Traceability: Well-applied identification markers will allow efficient supply chain tracking, improving product safety and recall management.
• Clear Communication: Precise coding of critical information like manufacture dates and lot numbers provides essential data, builds trust, and promises proper compliance.

Get the Correct Printing Solutions for Cosmetics

Not all coding equipment will deliver the goods the way you deserve. Here are the frontline players that should be in your product identification dream team when you use our Pyrotec PackMark coding equipment for cosmetics:

• Markem-Imaje 9750 Continuous Inkjet Coder (CIJ): This powerhouse delivers high-speed, highquality coding for various packaging types. Perfect for date codes, batch numbers, and even logos on plastic, glass, or metal containers across multiple industries.
• Lightjet Vector: When you need precision and versatility, the Lightjet Vector steps up. Ideal for coding on various packaging materials, it offers crisp, clear marks that enhance your product’s professional appearance.
• Markem-Imaje 9330 Continuous Inkjet Coder (CIJ): For smaller operations or specialty lines, this compact coder doesn’t compromise on quality.

Unlock the Power of Pyrotec

Here’s how our cutting-edge solutions can elevate your packaging game to where it needs to be:

• Track and Trace Technology: Our Pyrotec PackLink traceability systems can monitor your products from production to point-of-sale. This improves inventory management and helps combat counterfeiting — a critical concern in many industries. 
• Product Authenticity Coding: Protect your brand and build up your consumer’s trust with our advanced coding solutions that will help verify your product’s authenticity.

Revolutionise Your Production Line with Advanced Product Identification

Ready to optimise your manufacturing process and guarantee immaculate product traceability? Contact us today to discover how Pyrotec’s creative coding and marking solutions can transform your production line. High-speed continuous inkjet coding, and precision laser marking; we have the technology to meet your industry-specific requirements!