Pyrotec PackMedia, November 2019: One of the key benefits of digital label printing is that you can change your label design to incorporate marketing strategies without changing the look and feel of your product that consumers have come to love.

By changing your label design, you can introduce colours, textures and decorative elements to give your product renewed shelf appeal, or a holiday theme, without incurring the cost of traditional label printing.

This includes:

• Direct marketing campaigns
• Promotional labels with personalised images or text
• Colour, image or text variations in one print run
• QR codes to engage with consumers
• Label variations for different brands
• Scratch-off labels for competitions

Digital printing also gives label customers flexibility, such as the ability to include variable data, which includes:

• Serialised barcodes
• Consecutive number labels
• Multiple languages
• Date Premium Label Solutions

Multiple design variations vs variable data
The difference between variable data printing and printing multiple design versions is that the same layout and design is used throughout the print run for variable data printing. A section of the design is left blank where the variable data will be printed. A spreadsheet or database file is then used to input the variable data information onto the label. Labels with multiple versions or designs are printed from one digital file for each label’s artwork.

Why choose digital printing for seasonal labels?

Fast turnaround times
Unlike flexographic printing, digital printing doesn’t require plates. And, because set-up time is significantly reduced, this means customers receive their orders faster.

Attention-grabbing high quality
Because brand owners are constantly working to ensure their products have the most shelf shout possible, a product label carrying high-quality graphics and colours is essential.

Short-runs
For digital printing, the DTP department prepares the electronic file to be printed. Consistency between reprints is guaranteed because there’s no opportunity for human and set-up errors.

Cost saving
Customers order only the number of labels they need, saving on storage space and ensuring that changes to on-pack product information can be made quickly and with very little waste.

Design flexibility
Digital presses offer great flexibility, especially for variable or personalised data printing. For customers who need to change text, graphics or images, digital technology enables operators to make changes on-the-fly without losing valuable time. This is also very beneficial for on-pack changes that need to be made quickly, or for promotional campaigns or seasonal changes.

The digital age offers brand owners a whole new world of on-pack options for seasonal marketing campaigns. For more information about the benefits of digital printing for seasonal shelf appeal, visit www.pyrotec.co.za