On-pack recipes are an excellent way to promote food products. Not only do they give an immediate sales boost by adding value and providing shelf appeal, but a good recipe will also encourage repeat use.

Using a neck-tag promotion provided Hellmann’s with tremendous on-shelf presence without detracting from the brand’s image.

The Hellmann’s Inspired Salad Dressing’s 12-page die-cut Fix-a-Form® booklet label, supplied by Pyrotec PackMedia, has a patterned varnish to create a re-sealable tab. It was produced on a clear base and applied to a two-sided neck tag on Hellman’s salad dressing bottles as part of an integrated ‘Beyond the Bowl’ campaign.

Value-adding content

The objective was to provide value-adding content, themed with other digital and printed campaign elements.

The neck-tag was the ideal solution, allowing for a significant amount of content in a limited space. It included several recipes using Hellmann’s dressings as a core ingredient, as well as suggested perfect food pairings.

Renowned for their ability to incorporate extensive information in the space of a standard label, Fix-a-Form® booklet labels are a popular choice for FMCG products because one of their many benefits is that they provide the space for value-adds such as recipes, inserts, coupons and cross promotions.

Promoting products on shelf

Pyrotec PackMedia knows that a product’s success or failure often depends on the way it is presented to the end user. Whether providing vital information about composition, safety or usage instructions, or promoting a product on-shelf, packaging labels extend far beyond being purely functional. Packaging should not be an afterthought but rather something that is subjected to vigorous investigation and embraced as adding value to a product.

To add value to your products and attract the attention of consumers at retail, visit www.pyrotec.co.za today.