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Category: Latest News

Bursary Recipient – Ncami Malinga

Bursary Recipient – Ncami Malinga I completed my matric with three distinctions at Ingula High School which is based in Ladysmith KZN. From there I went to Durban University of Technology to study a National Diploma in Cost and Management

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PackMedia Whatr makes1

What makes on-pack promotional campaigns successful?

Pyrotec PackMedia, March 2019: Strategically planned on-pack campaigns are powerful for boosting sales and yielding a good return on investment. Specialising in innovative on-pack informational and promotional booklet labels, promotional devices and merchandising solutions, Pyrotec PackMedia offers some tips for

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enhance brand attractiveness

Innovating to enhance brand attractiveness

Pyrotec PackMark, February 2019: Innovating to enhance brand attractiveness The pinnacle of successful marketing is to attract loyal customers who consistently purchase products from their favourite brands. For brand owners to achieve this highly-coveted position in today’s competitive retail environment,

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PackMedia How to use packaging

How to use packaging to upsell products

Pyrotec PackMedia, January 2019: How to use packaging to upsell products To ‘upsell’ is a sales strategy that sellers use to offer consumers opportunities to purchase related products or services, often for the sole purpose of making a larger sale.

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Pyro Jan 19 3

A generation without labels

According to Vaughan Croeser, brand director for Castle Lager Africa, ‘the main barrier keeping people away from each other is the pervasiveness of labels and stereotypes, and the misconceptions we carry about other people’. To help fix this divide, Castle

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