Omo and Pyrotec ‘Be the Best That They Can Be’
Lever Ponds wanted their 2kg flexible packs to be included in their ‘Be the best that you can be’ promotion aimed at school children. Each Fix-a-Form™ leaflet-label contained different shapes that kids had to cut out and paste onto a board to make creative pictures. By collecting as many tokens as possible, schools stood to win fantastic prizes and by finding ‘lucky stickers’, they could win one of 100 washing machines. Now that’s good, clean fun.

Permoseal – Concentrated Bonding Liquid – Permobond
This well designed Fix-a-Form™ provides the consumer with information about the use of the product. It contains a helpline number for DIY problems. The base label is a removable adhesive, to remove this Fix-a-Form™ if desired.

Wella used a multi lingual informational Fix-a-Form™ for Ultrasheen – their exported product. It is translated into Portuguese and French for the African Market.

Fix-a-Form™ – The leaflet Option
“Regulatory requirements for pharmaceutical products can be a nightmare. Everything from labelling to product information, bar codes, batch codes and expiry dates must come together without complications,” says Nikki Holliday of Aspen Pharmacare.

Auto-Flag Launches Wella with a Flying Start
An on-pack promotion was chosen for the launch in South Africa of Wella Vivality, a leading brand of shampoos and conditioners.

Beefy Bovril – Limited Edition
Bovril, a treasured family tradition for nearly 100 years from Unilever Bestfoods Robertsons (Pty) Ltd, is using modern marketing mediums to promote its ‘delicious beefy taste’.

Kleerform Puts adidas Ahead in the Game
Kleerform labels were chosen for an on-pack scratch and win promotion to increase sales of National Brands’ Adidas fragrances over the World Cup Soccer. Conceptualise Promotions designed a game for the promotion. This involved the consumer calling a number for an instant win or to enter a draw to win an Adidas Fragrance Hamper.

Danino Fix-a-Form™
The Danino Fix-a-Form’s™ were adhered to the new Danino yoghurt six-packs to promote this new range. The base label has removable adhesive to ensure the foil cover of surrounding yoghurt packs would not be removed should the Fix-a-Form™ be labelled skew.