Wella Vivality


Promoting Vivality
Wella South Africa, a wholly-owned subsidiary of Proctor and Gamble International, were required to update the image of their Vivality range of shampoos and conditioners to conform to global specifications.

Pyrotec used a combination of screen-printing, hot foiling and letterpress printing techniques on their self-adhesive Pyrothene Matt Clear to achieve the required standards of excellence.

Robin Abrahamse, Packaging Development Specialist of Wella said: “We have had labels printed in Germany before, but I must admit that those produced by Pyrotec are up to international standards.”