Auto-Flag Launches Wella with a Flying Start
An on-pack promotion was chosen for the launch in South Africa of Wella Vivality, a leading brand of shampoos and conditioners.
An Auto-Flag leaflet-label was chosen for its high visibility in the store. The leaflet is designed to protrude from the productand physically ‘flap’ when there is movement past the shelf, attracting the attention of the consumer.
The Auto-Flag was a great success. “We were very happy with the performance of the promotion,” says Channon Selwood, AE at BBDO, the designers of the promotion.