PackMedia – Rexel Office Products

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Rexel Office Products has undertaken to donate two percent of the sales of selected Rexel products to The Cancer Association of South Africa (CANSA). to research. The “pink” breast cancer campaign has been so successful that it has spurned many initiatives with Rexel’s customers who have gone out of their way to support the cause.

Rexel utilized PackMedia’s Fix-a-Form in two different sizes to inform target customers of the two percent donation and to incorporate both product information and an SMS competition run by Pyrotec.

“The sponsorship drive is doing very well and so far Rexel has donated almost R120 000 of the R250 000 target we need to reach.  Fix-a-Form offers the ideal solution as it not only assists in making our product stand out on the shelf but also stimulates participation from the consumer in terms of competition entry and the opportunity to cross-sell our products” says  Karmen Naicker, the Marketing Manager for Rexel.

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