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Beefy Bovril – Limited Edition
Bovril, a treasured family tradition for nearly 100 years from Unilever Bestfoods Robertsons (Pty) Ltd, is using modern marketing mediums to promote its ‘delicious beefy taste’.

To publicise their LIMITED EDITION Beefy Bovril Heritage Collection, UBR used Pyrotec’s leaflet/label Fix-a-Form™ to communicate their ‘free tea towels’ promotional offer.

Additionally, the Fix-a-Form™ had to provide the food safety features associated with the Bovril image. Pyrotec’s technical experts came up with an ideal solution: a Fix-a-Form™ with an extended security strip. This proved to be the perfect outcome to a tricky challenge.