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Kleerform Puts adidas Ahead in the Game
Kleerform labels were chosen for an on-pack scratch and win promotion to increase sales of National Brands’ Adidas fragrances over the World Cup Soccer. Conceptualise Promotions designed a game for the promotion. This involved the consumer calling a number for an instant win or to enter a draw to win an Adidas Fragrance Hamper.

With its neat, high quality appearance, Kleerform was the ideal medium to attach the game to the product.

“This was one of the most successful promotions ever done for Adidas,” says Nicola Harrison, National Brands.