Unlocking Efficiency and Savings with Pyrotec PackMedia Solutions
2nd April 2024
In an increasingly competitive world, businesses are always looking for ways to add value, stand out, and maximise returns. In
Vital Health Foods is a leading health manufacturer of high-quality nutritional supplements, foods, and beverages in South Africa and internationally. Even with great consumer demand for their products they came across the need to promote sales for their Vital Muesli.
To increase sales Vital decided to give away a R10 off coupon to consumers who purchase the 750g and 1kg packs of Muesli. In order to communicate this to consumers Pyrotec PackMedia’s on-pack solution was to use the Double Decker Promotional Fix-a-Form®. Promotional on-pack devices such as these are designed to catch the attention of consumers and it encourages them to buy products they may not have planned to, in turn increasing sales.
The Double Decker Promotional Fix-a-Form® can be designed in any shape such as a circle, square, rectangle and even a heart, depending on the brand’s needs. It’s a simple double layer label, however, what makes this on-pack device special is that the centre is removable and the terms and conditions are then printed on the back.
The R10 off Double Decker Fix-a-Form® coupon on the 750g and 1kg packs of Vital Muesli increased sales by up to 34.8%.
In an increasingly competitive world, businesses are always looking for ways to add value, stand out, and maximise returns. In
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