Foodcorp, a leading manufacturer of branded food products, recently ran a promotional campaign with the aim of boosting sales of its Tafelberg Super Maize Meal range. The competition, termed “Extra Goodness, Extra Moolah” offered a R250 000 share of cash prizes. Pyrotec PackMedia produced a brightly-coloured, attention-grabbing label which was prominently displayed on the product, encouraging customers to purchase the maize meal and scratch the label to reveal their unique code. The unique code was subsequently submitted to a specified number and winners were notified via SMS.

There were over 60 000 competition entries and Foodcorp saw an increase of 16.8% in sales over the duration of the campaign. The user-friendly entry mechanics, combined with the attention-grabbing label and attractive prize, proved that when it comes to promotions- simple is often better.