Fix-a-Form® Case Study: USAG cross-promotes its products on-pack


USAG is an Italian-founded and head-quartered, multi-national firm that specialises in developing professional tools for the manufacturing industry. Their product range is extensive, ranging from tool-bags to work tools and accessories.

Due to the broad scope of their offering, USAG sought to launch a cross-promotional campaign that used their existing products to create awareness of the range, while also positioning the brand as an innovator in the field.

To achieve these goals, USAG partnered with their local Fix-a-Form® licensee in Italy, Arca Etichette SpA to create a Promotional Fix-a-Form® Booklet Label. This 22-page concertina style device featured a ‘100% innovation’ message, as well as an extended spine area with a neat logo for added on-product attraction.

The Fix-a-Form® label included a perforation in the tab for easy access and an additional perforation in the spine for complete removal, safe-keeping and future reference. 40,000 labels across two sizes were created – and applied manually to products across the range.

By choosing a Fix-a-Form® Booklet Labels, USAG could educate customers who were already invested in the brand. This innovative device multiplies the space available for communication several times over, allowing the firm to include as much information on as many products as they needed to without affecting the integrity of their existing product packaging and Premium Label Solutions.

Your local licensee

Pyrotec PackMedia is proud to be the exclusive Fix-a-Form® Licensee in Southern Africa, specialising in developing, manufacturing, and supplying Fix-a-Form® Booklet Labels which enable our customers to increase product awareness, share more of their brand stories, and boost sales.

Contact Pyrotec PackMedia today if you would like to find out more about Fix-a-Form® and what this innovative on-pack Premium Label Solutions could do for your business.