Fix-a-Form® Case Study: Little Dish treats its young customers to free tickets on-pack


Little Dish is a UK-based company that specialises in creating fresh, healthy and nutritionally balanced meals for toddlers and children. This is a healthy lifestyle brand that prides itself on its excellent nutritional standards and high quality natural ingredients.

In order to build brand awareness and grow the business, Little Dish partnered with a theme park to run an exciting competition that offered two million children free tickets to LEGOLAND®.

Little Dish chose to advertise and carry these ‘Kids go free’ tickets on its product packs in order to drive awareness at point of purchase and boost sales. In order to achieve this effectively, they asked UK-based Fix-a-Form® Licensee Denny Bros to create an eye-catching on-pack promotional Fix-a-Form® Booklet Label. This beautifully designed device was over-laminated and die-cut in the shape of a ticket.

The Little Dish  8-page Fix-a-Form® Booklet Label contained the redemption code and barcode which enabled moms and dads to obtain their children’s free entry vouchers to the theme park. Customers could access this information via a perforation in the tab of the product. This special code also enabled Little Dish to track how well the promotion went.

Your local licensee

Pyrotec PackMedia is proud to be the exclusive Fix-a-Form® Licensee in Southern Africa, specialising in developing, manufacturing, and supplying Fix-a-Form® Booklet Labels which enable our customers to increase product awareness, share more of their brand stories, and boost sales.

Contact Pyrotec PackMedia today if you would like to find out more about Fix-a-Form® and what this innovative on-pack Premium Label Solutions could do for your business.