Fix-a-Form® case study: Finoliva tells a beautiful brand story on-pack

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Alce Nero extra-virgin olive oil, part of the Finoliva stable, comes exclusively from Italian olives, which are carefully harvested in a way that does not bruise the fruit and impact the beautifully balanced flavour of the oil.

In order to communicate these (and more) important brand attributes to its Japanese export market, Finoliva Italy partnered with  their local Fix-a-Form® licensee Arca Etichette SpA  and created a stylish and high quality Auto-Collar style concertina Booklet Label exclusively for the olive oil bottles that it ships to Japan.

In total, 600,000 of these specialised Fix-a-Forms®  were produced using a 100gsm art paper leaflet which was affixed to a 170gsm cardboard self-adhesive material. A permanent adhesive was used to adhere both the tab and the spine. It was then die-cut and applied using an Arca air-jet applicator directly onto the packaging.

The Fix-a-Form®  includes a beautifully illustrated brand story that communicates the company’s unique values, in addition to a tasty recipe idea to inspire purchase and thank customers for choosing their product. A perforation in the tab was included for easy access to the label, which could be completely removed from the bottle for future reference or as a keepsake.

Your local licensee

Pyrotec PackMedia is proud to be the exclusive Fix-a-Form® Licensee in Southern Africa, specialising in developing, manufacturing, and supplying Fix-a-Form® Booklet Labels which enable our customers to increase product awareness, share more of their brand stories, and boost sales.

Contact Pyrotec PackMedia today if you would like to find out more about Fix-a-Form® and what this innovative on-pack Premium Label Solutions could do for your business.

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